Here is why Mukesh Ambani is excited about offline-to-online commerce


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Here is why Mukesh Ambani is excited about offline-to-online commerce 

Mukesh Ambani's Reliance Industries (RIL) will shortly launch its e-commerce platform.
The move is expected to be as disruptive as the launch of its Jio mobile services Reliance Industries (RIL) e-commerce platform will attempt to create links between the online market and its offline stores. The company is not new to retail, having opened its first Reliance Fresh store in Hyderabad in 2006.

However this marks a new chapter for Reliance Industries (RIL), which is seeking to ride on India's digital revolution. We take a look at the big factors behind Reliance's advent in the e-commerce spaceLast week, Reliance Industries Limited (RIL) launched its ecommerce venture called JioMart. 


Operated by Reliance Retail, the retail arm of RIL, it will offer a portfolio of over 50,000 grocery products along with free home delivery against no minimum order value, no questions asked return, and express delivery promise, as highlighted on the official JioMart website that specifies the venture as “Desh Ki Nayi Dukaan” (the country's new shop).

 Mukesh Ambani In August 2019, during the company’s 42nd Annual General Meeting, Mukesh Ambani, Chairman of Reliance Industries (RIL), talked about a ‘new commerce’ venture that aims to "completely transform the unorganised retail market, which accounts for 90 percent of India's retail industry".

 He said that Reliance’s platform will modernise even the smallest neighbourhood kirana shop to become a “future-ready digitised store".  JioMart explores the offline-to-online (O2O) model, which creates a system to entice consumers within a digital environment to make purchases of goods or services either from physical businesses or in an online setup. But, why is the man behind Jio so excited about this market? At the time, Ambani had said that “new commerce” is a massive new business opportunity worth $700 billion.

 Mukesh Ambani said, “The three crore merchants and kirana shop owners, who generate direct and indirect livelihoods for over 20 crore people, form the backbone of India's commerce ecosystem. These highly energetic and self-motivated entrepreneurs have suffered in recent years because of their inability to invest in technology and infrastructure.” In fact, it is not only RIL that is eyeing India’s O2O opportunity, but several startups are also bullish about this space. Despite competition from the likes of RIL, Amazon, Flipkart and others, a breed of startups have found their own niche in this space. So much so that experts are saying that it is the time for ‘Bharat’ commerce.

How to Register for Jio OnlineGrocery Portal and Avail Rs 3000 Worth Benefits?

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Jio Mart has made things so simple for both retailers and consumers by launching a dedicated app and a web portal. Jio Mart will be available for download for both Android and iOS devices soon. For now, as the service is available only in Navi Mumbai, Thane, and Kalyan, users of those areas can visit www.jio.com/jiomart/and preregister to get Rs 3,000 worth of benefits at the time of launch. Users are required to give these things for the pre-registration

Name
E-mail ID
Mobile Number (Any Jio or Non-Jio number)


Type the above details and confirm the mobile number by entering the OTP. That’s it! You will receive the offer details to your mobile number and email once the service is launched.

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