what is Search engine optimization (SEO)

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WHAT  IS Search Engine Optimization (SEO) ?

WHAT  IS Search Engine Optimization (SEO) .

seo meaning

 It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search result  If you have a website and you want to get more traffic, it should be part of your marketing efforts

search engine optimization techniques

Improve user experience across your entire site
Optimize for voice search
Focus on topic clusters instead of keywords
Go into detail – but only when it’s relevant
Conquer video with YouTube SEO
Build a variety of backlinks
Get a grip over technical optimization
Target local searchers with local landing pages and listings
Know how to measure SEO performance



 various SEO types are:


Technical SEO
On-Page SEO
Content SEO
Off-Page SEO
eCommerce SEO

Technical SEO

Technical  Search engine optimization (SEO) is exactly what the name implies i.e. technical parameters that affect the visibility of a website in search engines.The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.

On-Page SEO

On Page  Search engine optimization (SEO) has to do with the page itself and how to make it friendlier to search engines and users.It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis.That’s why it’s important to pay attention to the optimization of each and every page on your website.

Content SEO

Content  Search engine optimization (SEO) is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it the content better.Because this is a very important part of SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct      approach.Publishing great content that users love and search engines can understand, is the winning combination.

Off Page SEO

 Off page seo is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.Websites that are popular are more likely to rank higher on Google than less popular websites.

eCommerce SEO

eCommerce is a huge industry. When it comes to search engine optimization, optimizing an ecommerce website is more complex than working on a blog or corporate website.You have way more pages to optimize and it’s much more difficult to promote an ecommerce website.

White Hat SEO vs Black Hat SEO

Is black hat SEO a type of SEO?

Some people consider ‘black hat SEO’ as being a type of Search engine optimization (SEO) and this creates a confusion for beginners.Black hat SEO is just a term that is used to describe any actions taken to trick search engine algorithms.From time to time a lot of people come up with ideas on how to artificially create links to improve the rankings of a website on Google. These methods are against Google guidelines and should be avoided.The only outcome from following black hat techniques is to lose your Google rankings and trust, get penalized by Google and diminish your chances of achieving any rankings in Google ever again.All the methods described in the article are ‘White Hat SEO’ techniques and if you follow them correctly, you will eventually be able to rank high on search engines and get a portion of the search engine traffic.

Conclusion

 SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, backlinks, domain and social media.

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