WHATSAPP WILL INTRODUCES ADVERTISEMENT ON STATUS SOON;WILL YOU STOP USING THE WHATSAPP APP

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Whatsapp, the only messaging app with over one billion active users that allowed us to chat with our friends and family without any interruption of ads unlike Facebook, Instagram or Youtube to name a few.

However this scenario is soon going to change, WhatsApp the Facebook owned company recently announced  that it is planning to launch ads on Whatsapp in order to monetize it and will soon start showing Status Ads to its users, quite similar to how ads work on Instagram.  After months of speculation, This move was confirmed by the social media giant at an annual Facebook Marketing Summit in Rotterdam, Netherland. The in-app ads will be launched by 2020.. Read more to find out how these ads will work.
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WHATSAPP  STATUS TO SHOW NOW ADVERTISEMENTS


Facebook wants the users to communicate with their business Via Whatsapp, hence the ad feature is described as “Ads that Click to Whatsapp(FB)”. The second feature involving  Instagram, is described as “Ads that Click To Whatsapp(IG)”. The third plan involves bringing the in-app ads to the status section of the tools just like Instagram stories.

The company said that in the ads, users will be able to see the name of the advertiser along with their associated advert.

WhatsApp also confirmed that users will not able to see the advertiser’s contact profile picture. The company also explained that users will be able to visit the advertisement by swiping up. This means, WhatsApp Status ads will work in the similar manner as Instagram Stories.

Apart from these, Facebook also plans to introduce richer messaging format options and integration of Whatsapp product catalogue so that the users can see the products before buying.

The messaging platform is yet to officially reveal when the Status ads feature will start rolling out. Considering WhatsApp is already working on the ads feature we can expect the official launch very soon. The feature will be available for both Android and iOS.


Richer Messaging Formats

This means that now you can send image and text along with PDF and text simultaneously in just one message.

How will WhatsApp ads work?

Ads are said to be a part of WhatsApp Status, a feature that the messaging platform introduced couple of years ago. Currently, WhatsApp Status shows pictures, videos, texts and other multimedia file that a contact uploads. WhatsApp ads will work in the similar manner. It is expected that WhatsApp ads will be suggested to users on the basis of their behavior and interest.

Ads will appear on WhatsApp Status and will be visible to users. As mentioned, the Whatsapp status ads will just show the name of the advertiser and glimpse of the Ad. To view the entire Ad users will need to swipe up. WhatsApp ads feature will work similar to how ads work on Instagram.

Couple of months ago, WABetaInfo conducted a poll on Twitter asking users whether they will “continue to use WhatsApp after the activation of the Status ads feature?” The poll revealed that users are not happy with the fact that WhatsApp will soon bring ads to the platform. Some users also went up to the extent of saying that they will delete WhatsApp if there are ads on the platform.


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